Posts Tagged ‘marketing strategy’
Customer Reach 360
16Dec09
In the movie Miracle on 34th Street, Kris Kringle told customers where to find a much-sought-after toy that was unavailable at the store he worked at. At first blush, this infuriated the store’s management, but when they noticed how happy the customers were — and appreciative — they embraced the idea. It was making customers [...]
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Tags: brand loyalty, marketing, marketing strategy, transparency
Over the past year, more and more blogs are taking on the magazine-style format. Sites like Steamy Kitchen (steamykitchen.com) and Problogger (problogger.com) are harnessing the potential for more usability and increased interaction with visitors. However, execution, frequency of updating and usage are important to consider. At the end of the day, a poorly executed magazine-style [...]
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Tags: blog format, blogs, brand, design, magazine-style blog, marketing strategy